Role: Mid-level UX Strategist at a marketing and development agency based in Chicago.
Team: 1 brand strategist, 1 content strategist, and my UX manager.
*Specific contents are confidential and only available upon request.
Booking.com is a leading global booking app in the hospitality space whose reputation has been fading for years. The global recruiting team at Booking.com was contending with other leading tech firms for a shrinking employee candidate pool where they needed to revive the luster they had 10 years ago as a premier startup.
My team I conducted research to developed user personas and journey maps across the organization, ultimately informing future design efforts to meet the needs of modern candidate expectations and needs.
I collaborated with brand and content strategists to audit the careers experience of 16 local and global tech competitors who were competing for a small number of key roles. In addition to the audit, I lead 12 internal and external interviews to compliment qualitative surveys and identify Booking.com’s main problems rooted in communication and the candidate’s decision process.
To inform future design efforts, I collaborated with brand and content strategists to create user profiles and journey maps across all digital touch points with a mix of quantitative qualitative data.
We pulled key contact points from the data that control the momentum of the application process as well as candidate sentiment to identify where Booking.com could efficiently improve their current communication and assets without reinventing the wheel.
After synthesizing my research, I collaborated with engineers and designers to sketch updated experiences based on engineering effort and persona needs.